Pop advertising is one of the two pillars of advertising media, it has a direct impact on product sales. From the view of function, the display frame should focus on a series of psychological activities such as attention, interest, desire, memory and so on before consumers buy goods. In addition to the use of color, text and design elements to reflect the function of pop advertising, must meet the display of goods, transmission of information and sales of goods functions, must have personalized modeling and structural design. Display containers are mainly used in the display of goods, commonly used in shopping malls electronics, electrical appliances, Nanyan, wine, pharmacies, glasses, craft gifts, crystal products, hotel supplies, stationery, automotive supplies, 4S shop models, plastic products, cosmetics stores, mobile phones, jewelry, fine products, such as the counter, the appearance of a beautiful style, noble and elegant, but also a good decorative effect, can display a full range of product characteristics, ordering products to play an extraordinary charm. Display containers can also be equipped with light boxes, on both sides can also be selected fluorescent lamp, spotlights, glass in the cabinet can be based on their actual needs to reduce the glass layer can be freely adjusted height.