This sentence sounds sensational! However, it is no coincidence that such joint ventures, such as carrefour, huatang shopping mall, yichu lotus, trust-mart and even gome electrical appliances, do present this situation. Today's retail leave the promotion, and promotion and inseparable from the POP "sells merchandise image promotion" art director somewhere (carrefour's words), promotion organization have to rich, customer natural eager, corporate performance, of course, will be the icing on the cake! Domestic retail enterprises are not active in promotion organizations, and many domestic enterprises have no concept of the relationship between promotion and POP. Therefore, POP is often neglected.