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What Is The Concept And Role Of POP Advertising

- Aug 15, 2017 -

Pop, namely point of purchase, can realize the psychological weakness of customers, and use the exquisite copywriting to emphasize the characteristics and advantages of products to customers. Pop successfully inspires the passion of purchase, so it is also called the second salesman.

According to the data, "about two-thirds of the purchases made by customers in the sales site are non-planned random purchase, and about a third are planned purchase."

Attractive pop advertising can not only stimulate consumers to buy randomly (or buy impulsively), but also effectively motivate consumers who have already made plans to make decisions to buy at once. So, making successful pop by effectively using the media feature of POP advertisement can play the most direct consumption stimulation and incentive in the sales spot. Hence, it can achieve the unexpected terminal promotion effect.

Hangzhou Fulinde Display Manufacturer

Add:No.17 Xingfa Road,Xingqiao Street,Yuhang,Hangzhou,Zhejiang

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