For consumers, POP advertisements can tell the news of the new clothing listing, convey the content of the products, make the customers in the store cognize the clothing and remember the brand and characteristics; Informing customers of the use of goods; In the case that consumers are aware of the goods, POP advertisements can strengthen their purchasing motivation, prompting consumers to resolve to purchase. Help consumers to choose goods, etc.
2. For retailers, POP advertising can encourage consumers to buy impulse and increase sales of clothing retail stores. Create a relaxed and happy sales atmosphere; Replace the shop assistant to explain the characteristics of the goods, use methods and so on.
3. For manufacturers, POP advertisements can inform customers of the new clothing market and demand the performance and price of new clothes, and arouse consumers' potential desire for purchase. Attract consumers' attention; To interest dealers; Emphasis on the advantages of clothing, especially in the development of gift activities, can make full use of the media features of POP advertising.