The purpose of the display cabinet is to enable the audience to receive information most effectively in limited time and space. Therefore, counter production is around how to effectively improve the efficiency and quality of display activities. In addition to the design of the environment itself, the design of display objects is also an important part of showcase production.Therefore, in addition to studying the Basic Law of general space design, the visual physiology and psychological process are the basic precondition of the counter production. The collection of exhibits will create a variety of visual factors that affect the vision in varying degrees. Human beings observe things in a certain way, the characteristics of the study of these commonalities is the basic starting point of our study of visual law. Modern research on visual psychology and art psychology has made great progress, and these achievements are widely used in modern display design. Based on the generality of visual behavior, the principle of many planar composition, stereo composition and color composition is introduced in the counter production, and the relative complete design principle and law are formed in the practice of counter production.