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The History Of The POP And A Basic Understanding

- Jan 19, 2018 -

POP (Point of Pochease: it means the sales site advertising), is not a long period of time in the Chinese retail stores, widespread application in ITO Beijing POP in 1998 as a starting Point, some retail enterprise started using mike pen POP, gradually set up POP artists the position, so far there is only a short 9 to 10 years, many enterprises are passively application POP, understanding of POP application is the primary, for POP in marketing role there is no clear understanding, some companies (such as Shanghai state-run hypermarket) think that POP is a burden, or even to cancel the POP.

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