There are a lot of details about the display cabinet, its appearance is directly affected by the product in the minds of the consumer's position and value. In fact, there are only a few points to note in the production of display cabinets: Shan authenticity, Shan and national style, Shan environmental concept, Shan intuitive aesthetic effect, Shan display of ancillary facilities, Shan counter production of the basic rules. To maximize the attraction and attract customers, we must give full play to the designer's creative ability and rich imagination to create a maverick aesthetic image. At the same time, the production must pay attention to the authenticity of aesthetic creation, that is, the message must be accurate, not exaggerated, bluff, this is the modern commercial display cabinets are very important to make the issue. Otherwise, not only will lose the prestige, violates the professional ethics, but also will cause the consumer psychological distrust and the disgust feeling. The American business community in its advertising creed eight of the five are related to the authenticity of the problem, that is, the facts, not to lure, the price is indeed, not exaggerated, honest recommendation, and so on. At the same time, the emphasis on the authenticity of commercial counter production does not imply the richness of the negative expression. On the contrary, in order to arouse people's emotion and arouse the desire to purchase, we must pay attention to the uniqueness, richness and novelty of the expressive technique.