The sale of goods is closely related to POP advertising, because POP advertisement will create a good atmosphere in the store. Moreover, in recent years, consumers have become more and more interested in music, color, shape, text, pattern and so on. If a salesman can use POP advertisement effectively, he will be interested in shopping, and the information will influence the purchase behavior of customers.
POP advertising is a POINT OF PURCHASE. It can seize the psychological weakness of the customer and emphasize the characteristics and advantages of clothing to customers by using fine copywriting. POP advertising is described as a "second salesman".