Principle Of Supermarket Shelves Display

Commodity display is the "Facade" of the supermarket business site and the "guide" for customers to buy goods. Its main purpose is to show the goods, highlight the focus, reflect the characteristics, improve customer understanding of the goods, memory and trust. It leads the customer to make a purchase decision and action. Today, Xiaobian explains the principles of supermarket shelf display.

The principle of supermarket shelves display is as follows:

1. Keep clean and tidy

Ensure that the displayed goods are neat, clean and undamaged.

Ensure the shelf is clean, no damage, no rust and so on.

To ensure that the price card is neat, clean and no breakage.

Ensure that the auxiliary products (such as shelf stickers, POP, jump cards, etc.) are neat, clean and undamaged.

2. Change the damaged product in time

Damaged products will no longer generate sales, and will affect the image of enterprises and brands.

3. The trademark is out of the world

The label of the product must be uniformly oriented to the consumer, the product is not open, not side-put, not inverted, to achieve uniform, beautiful and eye-catching display effect.

4, the upper and lower, the upper and lower weight

The heavy, big and commodity will be placed below, and small and light goods will be placed on them. In this way, the center of gravity is down, which is the need for safety, which is convenient for consumers to take and conforms to people's aesthetic habits. But sometimes in order to publicize the image, the products such as new year's goods and gift boxes are placed at the top of the shelf. In addition, if the shelves are too high (such as 2 meters), the top shelves can only play a propaganda role, you can use outer boxes, handbags to occupy the position, display image.

5. Advanced first out

Advanced first out is the basic principle of warehouse management, in the commercial super shelf also has this concept, according to the date of the factory will be first out of the factory products put on the outside, the latest factory products are placed inside, to avoid the appearance of immediate products.

6, the price is striking

The price tag is accurate, clear and eye - catching. It can compare prices with similar products and increase the publicity effect of product display. When promoting sales, the price tag must clearly indicate the original price, the current price and the reason for the price reduction. No five kinds of mistakes are made at any time:

1) no price identification can be found.

2) the price mark is wrong.

3) the price mark is placed in the wrong position.

4) reduplication of new and old price cards.

5) the price tag of the promotion area is not consistent with the price of the normal shelf price card.

7, full display

We should make our products full of display rack and increase the fullness and visibility of the display. As the saying goes, "stacks of goods are sold", consumers generally believe that goods must be best-sellers, fresh, and full display can prevent the display location from being crowded by competing goods. When the shelf inventory is insufficient to display full, to move forward behind the product, it is insufficient goods, but also with empty boxes, handbags, etc. to fill the row.

Tally clerk should timely check the shelf sales and inventory flow, timely order, ensure the safe stock of shelves, strictly prohibit the phenomenon of goods being broken. But the full display does not mean that the more the goods are displayed on the shelf, the better it is. In fact, it is not a bad thing to press goods less under the premise that the shelves are full and not out of stock.

8, the color contrast is distinct

The same product (the same packaging color) is concentrated together to form a "color block" display effect, the same color is different "color block" as far as possible to separate, so that the customer is easier to distinguish, to achieve the outstanding display effect.

9. Suitable for its own

The best selling products are placed in the best position of the shelf, and the best position is the largest position of unit area sales (Ping effect), such as the front 1/4 to 1/2 in the shelf area and the height of the horizon and the height of the picking line (between 1.2 meters to 1.45 meters), which should be placed on the best-selling products.

10. The largest display area

Commodity display should occupy as much display space as possible, and SKU must ensure a minimum width of 20 cm. How big is the sales volume of the display area, the "eyeball" of consumers is the first step to stimulate impulse buying. Only more display space is occupied than competitive brands, and more sales opportunities are available.

11. Close to the main competition

The exhibition area should be put together with the main competitive brands, and the star products should be put together with the main competitive products to highlight the characteristics of the products. If you don't see a place with Coca-Cola, do you have Pepsi Cola most? Remember the old training of "things like a bunch of people." your product is often with what products. For a long time, consumers will think this is a kind of product, and your main competitor's elimination group is just your target consumer group. You can use the appeal of the competition to attract customers for you, and then successfully intercept potential customers through promotional staff and campaigns.

12. Centralized display

The centralized display includes the concentration of brand and the concentration of items. Brand concentration refers to concentrating all the products of the company brand in a display form, and concentrating all the products under the subsidiary brand. The item concentration is to concentrate the products under the different sub brands according to the different product specifications (packing form, packing weight) and different flavors. Obviously, products are more concentrated and easier to create momentum.

13, outstanding display

We must put the key items in the most prominent position, keep the best order, arrange the maximum row, make the main and secondary clear, reflect the main and secondary structure of the product, let the customer clear. Because the key products can represent the company's good market image of the product, but also the best-selling products, must be more displayed to consumers.

14, vertical display

Vertical display can be divided into full vertical display and partial vertical display. Full vertical display is a product or product from a brand.